ATHLETES AND FIS TC SURVEY ON LACTALIS FIS TELEMARK WORLD CUP 24-25.01.2020

    This Survey is anonymous and collect no private data. Please contribute for the benefit of the sport!
    This is a list of the venue design elements used in the LACTALIS FIS TWC. The Venue design is used to give a corporate identity to the event and to increase the professional image of the event.
    Which elements do you think should be in place for every World Cup?
    Where do you situate venue design in the list of priorities for the development of TWC marketing value?
    This is a description of the TV production standard used in the LACTALIS FIS TWC:
    • Broadcast Quality Production (EBU Standard)
    • Met the required standards of any TV (quality of content with a choice of camera angles, special camera angles and slow motions and approved technical specifications).
    • Allowed multiple audio channels for use of different language commentators.
    • Required specific formats for the duration of the runs.
    • Required a specific data and timing provider compatible with the graphics layout.
    • Required an advanced graphic layout.

    This production standard was adopted to enable the delivery of content to social media platforms and TVs. The BBC, SRG SSR and TREK TV were channels amongst others to take the content. This production standard also required the LOC and FIS to respect time durations for runs and flower ceremonies to fit the TV slots.

    If you have viewed the live French version (with studio and French commentary) or the live International version (no studio with English commentary) how would you grade your viewer experience?
    Here is a list of activities and ceremonies organized for the LACATLIS FIS TELEMARK WORLD CUP. Which elements do you think should be in place for every World Cup? 
    A VIP area and 2 day VIP seminar was organized for the LACATLIS FIS TELEMARK WORLD CUP. Where do you situate VIP activity in the list of priorities for the development of TWC marketing value? 
    Here is a list of measures taken for the promotion and communication of the LACATLIS FIS TELEMARK WORLD CUP.
    Where do you situate promotion and communication in the list of priorities for the development of TWC marketing value? Top priority (5) – Low priority (1)
     Lactalis is a multinational company in the Dairy Products. Here is an extract of their press release.
    “THE LACTALIS GROUP OFFICIAL SPONSOR OF THE FIS TELEMARK WORLD CUP IN PRALOGNAN-LA-VANOISE (LACTALIS FIS TELEMARK WORLD CUP)
     
    In 2020, The Lactalis Group becomes the official partner of the FIS Telemark World Cup stage to be held in Pralognan-la-Vanoise (FRA)………… By teaming up with the International Ski Federation, the family group, strongly anchored in rural and mountainous regions around the world, supports this sport discipline whose values ​​and challenges are close to its own.
    Telemark is a passionate sport that combines fine balance between tradition and modern skiing techniques. A sport like the Lactalis Group which, driven by a long-term vision, has been able to perpetuate and enhance its dairy know-how and its trades thanks to its capacity for innovation and the expertise and commitment of its employees.”